Case Study - Step Lightly Website


Role - Designer

Client - Step Lightly


Step Lightly website home page

Project Description

Build an educational website based on Goal 12 of the United Nations' 17 Global Goals for Sustainable Development - Responsible Consumption and Production - focused on simple ways people can reduce their personal ecological footprint.


Project Sketches

Poster sketches
Poster sketches

My Role

Research and identify simple, actionable ways for individuals to reduce their environmental footprint. Select colors, typography, and images that encourage further reading and interaction. Create content that is concise and easy to understand, as well as tools and links that both entertain and educate users.

The Challenges

The purpose of the website is to engage with users on environmental issues in a positive and empowering way. Environmental impact is often viewed as a broad set of global issues. This website is intended to demonstrate how small personal lifestyle changes can have a positive impact, while providing entertaining and engaging tools and content.


The Client

Step Lightly is a 501(c) non-profit organization focused on educating individuals on their ability to reduce the impact of their ecological footprint.

The Solution

Relatable imagery and easy to follow suggestions for reducing personal ecological footprint. Simple navigation, with links to fun and educational tools and additional information.

UI/UX Design Portfolio