Design an inspirational advertising poster for Springbok childrens clothing company. Focus of the campaign is fun, gender neutral fashions so kids can let their creativity shine.
Research how gender rolds play a part in fashion and how fashion influences gender roles. Convey a sense of fun, age appropriate, and timeless appeal. Create a poster that is visually pleasing for children and their caregivers and shares the values of the company.
Creating advertisements that appeal equally to boys and girls, and to adults. Sharing the company mission, that clothes should allow children to express themselves without being limited by gender or social expectations, and to feel free to just be kids.
Springbok makes durable, high quality gender neutral children’s clothing. Ethically sourced, natural and recycled fiber content. Clothes designed to be played in, tough enough to be washed and worn frequently. Environmentally friendly take-back program - used garments can be sent back for recycling or resale
Bold colors and playful typography. Uplifting verbiage and imagery. Dominant text is a call to action, "Impact Their Future." The focus of the poster is on the bright imagery, with minimal but easily recognizable company branding.